Two Minute Toolbox: The Easiest Way to Start Amazon Product Research

Know you want to start selling on Amazon but don’t know where to begin? We have a simple way to start your Amazon product research.

If you’ve made the decision to start selling on Amazon, there are certain things you know and certain things you don’t.

The things you know: You want to run your own business, you want the convenience of selling products online without the headaches (and price tag) of opening a brick & mortar store, and you want that “passive income stream” that everyone keeps talking about.

Things you don’t know: What product you want to sell on Amazon.

Well let’s clear one thing up right now. You want to sell a product that will generate sustainable profit. Success on Amazon hinges on many things, but unfortunately the passion product that’s been a mental masterpiece in your head for the last few months is most likely not one of them (at least at first). Don’t worry, there is still space for creativity in your Amazon business, it just comes a bit later.

A successful product on Amazon is a product that Amazon shoppers are looking for.

So where to begin?

Black Box is Helium 10’s flagship Amazon product research tool and an ace up every Amazon seller’s sleeve.

Product Research: The Starting Line

Within Black Box, the Keywords tab allows us to measure demand by uncovering search volume, or the estimated number of times somebody searches for a product on Amazon in a given month.

Finding the right keywords is, appropriately enough, key to success on Amazon. If you can accurately predict what shoppers are typing into the Amazon search field before you choose your product, you have an opportunity to succeed remarkably faster than your competitors.

It’s something we preach here at Helium 10: You do not sell products… you sell keywords!

For the purposes of the below example, you will be seeing select, key filters. This is a sample research effort, not necessarily a prescribed strategy.

Before you begin, make sure you have selected the Keywords tab at the top (between the Products and Competitors tabs).

Search Filters are Your “Magic Wand” to Reveal Product Opportunities

As we mentioned above, a good place to start when looking for a new Amazon product is researching keywords by search volume.

Using the search filters in Black Box we will do the following:

So far, this is what your Black Box product search should look like…

Moving to the Advanced Filters section directly below, select the product category you wish to see search results for. You may select multiple categories from this dropdown menu.

For the purposes of this example, we are going to run the search with only the above filters applied. Additional, advanced filtering may be required to refine the results you’re looking for.

Click Search in the bottom right.

Validating Results

Below, you will see your Black Box results. When you find a keyword you want to chase down on Amazon, navigate to the Action Column on the far right side and click View on Amazon.

This will take you straight to the Amazon search results for the keyword you’ve uncovered using Black Box.

Now you can find products associated with proven keywords that are getting high search traffic (more eyeballs!), a low number of reviews (less competitive), and that fall within your desired (average) price range (stay profit-minded!).

Use Black Box to create advanced filtering combinations and target high-performing keywords that your competition is missing out on. There’s a good chance these keywords will lead you to your next successful product.

It’s time to start tinkering.

Originally published at https://www.helium10.com